Screen Shot 2019-08-11 at 8.30.21 AM

Your Kids May Be Falling Short Of The Nutrients They Need

Are you getting enough nutrients found in milk? 

Milk has a valuable role to play in every stage of our lives. Milk's unique nutritional profile supports growth and development in kids, and supports optimal health as we age. A leading source of calcium, vitamin D and potassium, dairy milk has three of the four nutrients many Americans don’t get enough of.

That’s right! Studies show that we may not be getting enough of the nutrients that can be found in a simple glass of real dairy milk. What’s more is that as much as we care about getting the right nutrition for our families, one out of every two children ages nine and older are falling short on calcium, vitamin D and potassium. And 75 percent of kids under nine are not getting enough Vitamin D and potassium. What can you do if your kids are falling short on the nutrients they need? Pour More Milk! These nutrients are critical for kids’ growth. So much so that the Dietary Guidelines for Americans identified them as nutrients of public health concern because many Americans, including kids, are not consuming enough.

To learn more about how you can ensure your kids are getting the nutrients they need, go to

In addition to providing these critical elements to a growing body’s diet, there are so many more reasons to enjoy milk:health benefits backed by years of research

  • Calcium For Good Bone Health. We all benefit from strong bones and teeth. A cup of milk, with 30 percent of the daily recommended intake of calcium, is the top source of this mineral in our diet. For children and teens, calcium supports bone growth, helping kids reach their full growth potential. As we age, calcium helps prevent the loss of bone mass and osteoporosis. Tip: Try flavored milks, like chocolate or strawberry, to add variety to kids’ lunch boxes or as an after-school snack.
  • Heart Health: A growing body of evidence suggests that milk products are associated with a reduced risk of heart disease; in addition, numerous milk components – vitamin D, calcium, potassium, bioactive and peptides among them – may be related to the prevention or management of cardiovascular risk factors. Tip: Incorporate milk into favorite recipes, from smoothies to pastas and more, to reap valuable heart-health benefits.
  • Milk Fills You Up, Not Out: For those looking to manage their weight, a glass of milk helps you feel full, so you eat less but still feel satisfied. Tip: Choose a glass of low-fat milk for about 80 calories plus nutrients - instead of sugar-rich juice, energy drinks or soda.


  • Liquid “Sunshine”: Milk is one of the few foods fortified with the “sunshine vitamin”, vitamin D, that supports calcium absorption, promotes better blood pressure and may improve immunity and reduce risk for certain cancers and diabetes. Tip: Pair a café latte with your mid-day snack for added health benefits.


  • A Tennis Star’s Secret “Ace”: Milk offers a natural source of many of the same electrolytes you’ll find in manufactured recovery drinks. It also has the right carb-to-protein ratio shown to replenish muscle fuel quickly. In fact, more than 20 scientific studies support the muscle recovery benefits of milk. Tip: Follow the lead of professional athletes like tennis star Sloane Stephens who relies on milk to keep her at the top of her game, whether training or competing.
  • The Surprising Benefits of Fat: Studies continue to support the view that fat in moderation has important benefits. A study published in Circulation found that full-fat dairy products can reduce the risk of diabetes by about 50 percent. Another study from Children’s Hospital Boston showed that children who drink full-fat milk tend to have a lower body mass index. Tip: Enjoy the richness of full-fat milk in your morning coffee or add some to your morning oatmeal.

Learn More About Milk