Launched in 1994, the milk mustache became a cultural icon, turning everyday milk into a symbol of strength, style, and staying power. From athletes to actors, the campaign redefined cool and made milk unforgettable for generations.
To celebrate 30 years of Got Milk?, we hit the road to capture fresh milk mustache moments up and down California. From hometown heroes to familiar faces, the tour brings the legacy to life, one iconic photo at a time.
Tap the mustache icons on the map to find an event near you.
Check out the gallery of epic milk mustaches from the tour. From big grins to bold styles, these photos celebrate 30 years of Got Milk? magic, one iconic ‘stache at a time.
We’re popping up in cities across California to honor 30 legendary years and it wouldn’t be the same without you. Come say hi!
